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2008-2009 Outreach Guide
Read This First! An introduction to Outreach
Folder 1: Basic Outreach Strategies and Resources
- Event Planning Guide
- Media Relations Tips
- Feature Press Pitch Sample
- How to Insert Your Logo - on the PDF documents provided for your use
- Caring Connections outreach resources
- World Hospice & Palliative Care Day resources
Folder 2: National Hospice/Palliative Care Month outreach materials with the suggested theme "Hope, Love, Dignity...It must be Hospice"
- Ad slick collection - full, 1/2, 1/4 page ad templates with color, black/white (text or no text options on full page ads):
- It Must Be Hope message: full page color and black and white, 1/2 page color and black and white, 1/4 page color and black and white
- It Must Be Love message: full page color and black and white, 1/2 page color and black and white, 1/4 page color and black and white
- It Must Be Dignity message: full page color and black and white, 1/2 page color and black and white, 1/4 page color and black and white
- Hospice Quilt Ad (full page color only)
- Hospice Quilt Dove graphic
- How to insert your logo
- PowerPoint Presentations:
- Understanding Hospice, Palliative Care and End-of-Life Issues
- Advance Directives and End-of-Life Decisions
- Bookmark Templates
- Marketplace promotional flyer
- Media Outreach Documents:
- Hospice/Palliative Care Month press release
- Public service announcement radio scripts
- Feature press pitch smaple
- Letter to the editor
- Hospice/Palliative Care Month proclamation
- Background documents - PDF's providing basic information about hospice: About Hospice Care, Hospice Provides What Americans Want at the End of Life, Common misconceptions about hospice, The Medicare Hospice Benefit, NHPCO Facts and Figures
Folder 3: Caring Connections new faith outreach materials, "It's About How You LIVE - In Faith"
- It's About How You LIVE - In Faith Outreach Guide
- Faith Outreach Guide Appendix resources:
- PowerPoints - Hospice and Advance Care Planning presentation templates
- Bookmark template
- Event flyer
- Faith Event Participant Feedback Form
- Faith community inventory worksheet
- Marketplace flyer
- Hospice Sabbath resources
Folder 4: It Must Be Love materials that complement the new "It must be love" public service announcement (Learn more at www.itmustbelove.org)
- Overview of It Must Be Love PSA
- It Must Be Love PowerPoint template
- It Must Be Love PowerPoint: Understanding Hospice, Palliative Care and End-of-Life Issues
- It Must Be Love Ad slicks: full page color, full page black and white, 1/2 page color, 1/2 page black and white
- It Must Be Love Graphic
Folder 5: Pediatric outreach materials from the "Partnering for Children" national awareness campaign (www.partneringforchildren.org)
